I’m a designer who leads foundational projects to get the product off the ground. Those include research initiatives that seek to understand the product space and users, design end-to-end workflows, build a design system, and develop processes for an emerging design team.

Crafted a compelling brand identity and digital presence for Cheque, a revolutionary invoicing solution. Developed a modern logo, distinctive color palette, and user-friendly website embodying Cheque's core principles of decentralization, empowerment, and growth.

Designed a modern mobile news experience for Tidings, focusing on home and live story pages tailored to digital natives (18-35s). The project explored how this demographic consumes news, leading to a 142% increase in user base within six months post-launch.

Led a comprehensive research project for Gapminder Foundation, uncovering key user pain points to guide feature development. Developed responsive wireframes and prototypes for a data visualization tool redesign, enhancing interaction flows and UI elements such as search boxes and mega menus.